New this year:

The Hyvecamp Business Hackathon!



Here is how it works:

The business hackathon is a major part of ASI in 2018/19 and will start on Friday morning, the 28th of December and last until the New Year’s program. A business hackathon is an opportunity for you (and many others who wish to) to pitch your business/ministry idea in 2 minutes. Here is how it works.

  1. To begin, every participant who so desires will get one flip chart page to write his or her idea on and hang on the wall so others can get an idea even before you make your pitch.

  2. Next, every participant will be allowed 2 minutes to pitch their idea using their flip chart page (no PowerPoint presentations), followed by 2 minutes of questions and answers from mentors.

  3. Once everyone has presented, all participants will get to vote for the one idea (other than their own) they think is the “million dollar” idea and to which they would like to contribute if their own is not chosen.

  4. The 7 ideas receiving the most votes from participants and mentors will be further developed in the ‘Hyvecamp Workshop’ throughout the remainder of the convention. Teams will be formed around the winning ideas. Additionally, 5-7 other participants from the convention who have voted for the chosen ideas will be joining each team for the workshop slots, and “your team” will help you develop your idea. Hyvecamp will also offer mentoring and best practice talks that will help your team refine their ideas.

  5. Finally, the revised pitches will be presented at the New Year’s Eve program, this time with a slideshow and a 4-minute slot. The winner will receive a prize to assist in the implementation of the winning idea!

Don’t be sad if your idea is not chosen. Rather, as a community of like-minded individuals, we want to support each other and rejoice in each other’s success; what we learn through this process will also help us improve our own ideas.

This year’s convention is going to be very exciting and you will want to be part of the development of these new innovations. Start thinking about the idea you would like to present at the upcoming ASI Convention.



How to prepare my pitch for the Business Hackathon?

Many of you have asked how you should go about pitching your idea so that it will be one of the 7 chosen ones. Read carefully, here is the answer:

What should your 2-minute pitch contain?
  • Make sure you can explain your product idea / the problem you are solving understandably in one sentence. Most people have a hard time doing this, which shows that more time needs to be spent on developing the concept. If you need to bring the product itself, or use an illustration to make it tangible, please do so.
  • Identify your target customer segment and how you will solve their problem.
  • Present yourself and team, and why you are meant to do this. (Tell your story. Make it personal. Briefly explain why you have a burden for this. Do you have the same problem that you are wanting to solve for others?)
  • Present the size of the financial/mission opportunity (how big is the market, and how much of that pie can you cut off).
  • Make sure you use the last 10 seconds (and the flip chart) to say what you are lacking and wanting to accomplish during the hackathon, and what kind of people you need in your team (Do you need a logo, brand, business model, marketing, or sales network, experts in the field? etc.)

Here are a few things that investors/mentors will ask in the minutes following your pitch, if you haven’t shared them yet:
  • Who are your competitors? Never say “I don’t have any competitors”. Companies that work in the same field, even if they don’t have something identical to what you have – those are your competitors.
  • What is your USP (Unique Selling Proposition)? This means, what distinguishes you from the competition, and how can you ensure that others won’t copy you?
  • What is your business model/financial model? This question is another way of asking: how will you make money? Is it a subscription model, a one-time payment, added value, etc.? Add here the actual proposed pricing.
  • What is your missional model? How will you make the world a better place through your business or ministry?

General Tips
  • The further along you are in the development of the idea, and the more the effort that has gone into it, the better it is. So, if you have invested a lot of time / money into it, it’s good to mention it. (It gives the impression that it’s real, and not just an idea). If you already have sales of your MVP (Minimum Viable Product), then those numbers speak volumes.
  • If you have anything (sales preferably, surveys, etc.) to prove that people are actually interested in your product and willing to pay for it, then you really want to add it to your pitch, since this very point shows that your idea is not just a “genius idea” or “hypothesis”, but a fact based on the market’s desires.
  • As far as possible, don’t read your pitch. Learn it by heart if necessary.
  • Make sure you have timed yourself. Many others will be pitching as well, and everyone will be diligently stopped as soon as the two minutes are over.


Pitch Deck Guide
In collaboration with FasttrackVC* – one of Hyvecamp’s sponsors – we want to help you get ready for your pitch. In the following documents, you will find many useful tips on how to develop your pitch successfully. Even though you won’t be presenting a powerpoint in the first pitch, it’s good to have it ready for the final one in case your idea is chosen, or to present it to anyone else at the event. See document.


*FasttrackVC is a Venture Capital Firm founded and run by Ruben Dias.

Coaching Sessions
There will be two slots, where some participants will be able to schedule a 10 to 15-minute coaching session with one of the speakers, mentors, investors to talk about their own startup idea.